Educate, Educate, Educate!
Environmentalism is an interesting industry because you're competing against traditional capitalism by selling products that do a moral good but often cost time or money that people aren't used to spending on products. How do you prove that it's worth it for people to carry their own straws with them rather than use convenient plastic straws that they can get at restaurants? If you're selling products or services that help the environment, you have to get people to care. To get people to care about the environment, you have to educate them. Generating educational content is a game-changer in this industry. Suddenly, instead of them viewing keeping a straw in their purse as an inconvenience, it becomes an easy way to help the environment. Instead of worrying that a straw costs $20, they see it as a cheap investment in their future. This is the key to writing for companies in the environmentalism sphere, and it's something that I'm really good at it. Here's how I can help you generate content that educates your customers and ultimately sells them on your product.
Product Descriptions |
Website Copy |
Your product description needs to sell your product or service. If you want people to donate to a cause, it needs to explain why that cause is important and what the money will be used for. If you want to sell a product, the description should tell people exactly how that product will help the environment--and, ultimately, help them. By reminding customers of the pain that brought them to your website in the first place, your product or service becomes a must-have solution rather than an optional accessory.
$200/Description Email CommunicationsDid you know that customers rarely purchase from a company the first time they visit the website? Trust is a key indicator of whether or not a customer will buy from you, especially when what you're selling is an environmentalism-related product or service. To build that trust, you need to show up again and again and prove to customers that you really care about what you're doing. Email communications are a great way to show up where your customers are spending time: in their inbox. As they see your brand repeatedly, they learn to trust you, and then, when you run sales, they want to buy from you, making this an extremely lucrative marketing strategy.
$200/Email |
The second customers come onto your website, they should know who you are and what you care about. Generate trust with a comprehensive About Page, a Staff Page that shows the human side of your company, and a Home page that puts your mission first and foremost in your clients' eyes.
$0.15/Word Blog PostsHow do you prove that you're a thought leader in your industry? You produce content that's better than anything your competitors are producing. Creating well-researched blog posts that are optimized for keywords in your field not only generate organic traffic on your website, but also shows that traffic that you care enough about your topic to do your research and produce content. You become their go-to place for learning about their topic. Then, when they have a need in that sphere, you're the natural place for them to find their solution. This is a more long-term solution than emailing customers directly, but by showing up consistently, you can touch a larger audience over time.
$0.12/Word |